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What Samsung Needs to Defeat Apple

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Samsung loosing Cutomers

Samsung has been there for quite many years and they have established their name in the market as well. Apparently all mentioned goes for Apple as well but the main difference is the quality and type of customers both companies have. Samsung has the customers which are more towards big screen as Samsung is the only last resort which is available to these customers because there is no other company who makes big phones like Samsung. Whereas Apple has become a premium brand and demands the customer who can flow with the slow changes as we all know Apple doesn’t upgrade much apparently there more towards the Software or the OS which deflects customers from adapting apple as a choice.

What Exactly Attracts Customers of the 2014?

When it comes to purchasing mobile, Customer looks for features and the foremost is the quality of the brand it would be getting. Samsung has a very good name in the market and same goes for the Apple as well but Samsung doesn’t have the premium element and there are many reasons for the same. Samsung provides a phone with less qualitative body which makes it a lousy plastic phone. They provide a software which lags a lot. Samsung is after sales not customer deliberation.

Customer wants a phone which doesn’t lag, should provide what users desires, and should have a nice build.

Why Apple is Successful in attracting customers.

There is no doubt that apple has got a limited options when it comes to phones or tablets and this makes the company successful. This makes apple as brand which provides premium products to customers. They are consistent in providing support to customers. They have phones and tablets which have nice builds not plastic. Apple as a brand has phones which are expensive and due to that only it’s limited to a class of people. Not everyone owns an apple.

Samsung and android is bad combo.

Every Samsung device is powered by android and that is the only reason that Samsung is able to do sales and if android is not present than the company would not be able to make it. Android is a nice platform because it is open to world not like iOS. Android needs a lot resource to have a smooth run and unfortunately Samsung is unable to provide the same to its users. The powerful flagship S3 which was released in 2012 was only phone which actually got success when it we relate Samsung with success.

What happened wrong with Samsung?

Samsung is consistent is making phone but is absorbed in providing the phone it individuality. Every phone of Samsung has features which are not at all limited to itself. E.g. Features of Note 3 can be found in Note 3 Neo. Features of S4 can be found in Grand 2(leather back cover).

The brand is unable to maintain uniqueness of the product and this makes difficult for the company to actually generate profit and sales. No one doubt on the potential of the brand as Samsung has given or developed features which were absent in market and these features have proved to be one of the best in the class.

What Samsung has in its basket to compete with Apple iPhone 6.

We all know that Apple would be soon releasing the iPhone 6 in the coming September. And Samsung doesn’t have anything which can actually do hand to hand with the upcoming device of Apple. People are already excited with the fact that apple would soon be releasing something which would have big screen. BIG SCREEN! This was the only factor that Samsung had and now after the release of big iOS device Samsung would even loose that.

The post What Samsung Needs to Defeat Apple appeared first on TECHYCLICK.


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